Product Teardown: Swiggy

Product Management

There is a hypothesis that i would like to present on how swiggy can build its footprint on highway, as there is a huge untapped market and there are more cars than ever post pandemic, people are willing to travel more and highway restaurants are hard to find and good ones are always occupied.

For restaurants also, they have difficulty predicting the traffic coming in and to maintain fresh inventory due to uncertainty.

Please find the hypothesis below about product teardown:

Customer personas

4 major consumer segments

Major customer pain points

Suggested solutions

Further enhancements

Some out of the box solutions

Swiggy highway eating : Customer Journey Map

Guesstimate for Market size of swiggy highway eating

Conclusion