PinnedAmit GuptaYear-End Domination: B2B Marketing and Sales Strategies for a Golden QuarterAs the leaves change color and pumpkin spice lattes take over the world, a familiar feeling creeps in for B2B companies: the year-end push…Dec 21, 2023Dec 21, 2023
PinnedAmit GuptaMarketing Operations and Its KingdomMarketing is a kingdom in its own right. It’s a world of ideas, strategies, and tactics constantly evolving to meet the needs of businesses…Nov 16, 2023Nov 16, 2023
Amit GuptaTurning Fans into Firebrands: Boosting Your B2B Customer AdvocacyEffective word-of-mouth marketing is crucial in today's competitive B2B market. Harnessing customer advocacy can turn loyal customers into…Feb 15Feb 15
Amit GuptaCustomer Data Platform: The Future of Customer ExperienceImagine you’re a customer. You visit a website, browse a few products, and then leave. A few days later, you get an email from the same…Jun 28, 2023Jun 28, 2023
Amit GuptaUnveiling the Dynamics: Marketing Ops vs. Sales Ops vs. Revenue OpsIn the fields of sales and marketing, three specialized domains have emerged to improve these efforts: Marketing Operations (Marketing…Jun 16, 2023Jun 16, 2023
Amit GuptaUnleashing the Power: Digital Marketing vs. Marketing Operations in B2B worldIn today’s digital age, B2B marketers are faced with a new challenge: how to effectively reach and engage their target audience online…Jun 2, 2023Jun 2, 2023
Amit GuptaHow to create a lead scoring model with Marketo:Identify your lead scoring criteria. What factors are most important to you in determining a lead’s potential value? This could include…May 30, 2023May 30, 2023
Amit GuptaMarketing Operations: The Key to Unlocking Your Marketing PotentialAre you tired of your marketing efforts not producing the results you want? Do you feel like you’re spinning your wheels and not getting…May 30, 2023May 30, 2023
Amit GuptaHow can a marketer use user behavior and personalization for B2B business?May 24, 2023May 24, 2023
Amit GuptaHow you can define and effectively measure marketing influenced pipelineMay 24, 2023May 24, 2023