First, you want to maximize your time with your audience. Executives are busy people. They are perpetually short on time, are used to processing lots of information quickly, and get impatient when they feel like someone isn’t getting to the point. To get the most out of your short time with an executive, you want to make your recommendation first and foremost. In some cases, the executive may already mentally be at the conclusion you want them to reach, in which case she will accept your recommendation and move on (without you having to go into the detailed supporting arguments).