Amit SharmaDemystifying A/B Testing — The Silver BulletThe silver bullet is— something that acts as a magical weapon; especially, one that instantly solves a long-standing problem. Let’s…Jun 15, 2020Jun 15, 2020
Amit SharmaWhat to Test and Which Common Pitfalls to AvoidThe ‘To be, or not to be’ soliloquy in the gravedigger scene of Hamlet is one of the most famous works often quoted to highlight the…Jun 14, 2020Jun 14, 2020
Amit SharmaTarget and Persuade Using a “Slide” FrameworkThe reason playground slides work so well is that you have experienced the joy of falling with no fear of having someone there to catch…Jun 1, 20201Jun 1, 20201
Amit Sharma8 Types of Cognitive Biases You Need To Know As a MarketerCognitive biases are tendencies to think in certain ways. It’s disproportionate weight in favor of or against an idea or thing, usually in…May 31, 2020May 31, 2020
Amit SharmaHumans, Psychology and Neuromarketing“Nothing defines humans better than their willingness to do irrational things in the pursuit of phenomenally unlikely payoffs. This is the…May 25, 20201May 25, 20201
Amit SharmaDrive Emotions, Don’t Get Driven By ItBrands that sell chocolates mostly focuses on the feeling of joy and sharing.May 17, 2020May 17, 2020
Amit SharmaConversion Copywriting: An Art Form? No, Says Ogilvy.In my digital marketing journey, I have met three kinds of people.May 11, 2020May 11, 2020
Amit SharmaCovid-19 and Retracing the “Why” of Your BusinessThe times when profitability metrics will be in the grey, startups need to retrace back to the “why” of their business.May 10, 2020May 10, 2020
Amit SharmaCorona, Sapiens and GandhiHumankind is facing a global crisis that is perhaps the biggest most of our generations have seen. Especially in these testing times the…Apr 29, 2020Apr 29, 2020
Amit SharmainOn AdvertisingDo you suffer from Greedy Marketer Syndrome?Well, many marketers unknowingly suffer from Greedy Marketer Syndrome. Read on to know what it entails and the cure.Apr 25, 2020Apr 25, 2020