Amit Sharma – Medium

Amit Sharma

Amit Sharma

Demystifying A/B Testing — The Silver Bullet

The silver bullet is— something that acts as a magical weapon; especially, one that instantly solves a long-standing problem. Let’s…

Jun 15, 2020

Demystifying A/B Testing — The Silver Bullet

Jun 15, 2020

Amit Sharma

What to Test and Which Common Pitfalls to Avoid

The ‘To be, or not to be’ soliloquy in the gravedigger scene of Hamlet is one of the most famous works often quoted to highlight the…

Jun 14, 2020

What to Test and Which Common Pitfalls to Avoid

Jun 14, 2020

Amit Sharma

Target and Persuade Using a “Slide” Framework

The reason playground slides work so well is that you have experienced the joy of falling with no fear of having someone there to catch…

Jun 1, 2020

Target and Persuade Using a “Slide” Framework

Jun 1, 2020

Amit Sharma

8 Types of Cognitive Biases You Need To Know As a Marketer

Cognitive biases are tendencies to think in certain ways. It’s disproportionate weight in favor of or against an idea or thing, usually in…

May 31, 2020

8 Types of Cognitive Biases You Need To Know As a Marketer

May 31, 2020

Amit Sharma

Humans, Psychology and Neuromarketing

“Nothing defines humans better than their willingness to do irrational things in the pursuit of phenomenally unlikely payoffs. This is the…

May 25, 2020

Humans, Psychology and Neuromarketing

May 25, 2020

Amit Sharma

Drive Emotions, Don’t Get Driven By It

Brands that sell chocolates mostly focuses on the feeling of joy and sharing.

May 17, 2020

Drive Emotions, Don’t Get Driven By It

May 17, 2020

Amit Sharma

Conversion Copywriting: An Art Form? No, Says Ogilvy.

In my digital marketing journey, I have met three kinds of people.

May 11, 2020

Conversion Copywriting: An Art Form? No, Says Ogilvy.

May 11, 2020

Amit Sharma

Covid-19 and Retracing the “Why” of Your Business

The times when profitability metrics will be in the grey, startups need to retrace back to the “why” of their business.

May 10, 2020

Covid-19 and Retracing the “Why” of Your Business

May 10, 2020

Amit Sharma

Corona, Sapiens and Gandhi

Humankind is facing a global crisis that is perhaps the biggest most of our generations have seen. Especially in these testing times the…

Apr 29, 2020

Corona, Sapiens and Gandhi

Apr 29, 2020

Amit Sharma
in
On Advertising

Do you suffer from Greedy Marketer Syndrome?

Well, many marketers unknowingly suffer from Greedy Marketer Syndrome. Read on to know what it entails and the cure.

Apr 25, 2020

Do you suffer from Greedy Marketer Syndrome?

Apr 25, 2020

Amit Sharma

Amit Sharma

Co-founder at Ekamoira Tech | Ex-Merkle Sokrati | As a performance marketer I can take you on a journey towards higher ROI and wider smiles. Step forward! :)

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