Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBell StatisticsThe Ultimate Guide to Choosing Your Perfect MMM ToolIn this blog post, we compare three leading free MMM tools — Robyn, Meridian, and Orbit — along with the option of paid tools or…1d ago1d ago
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBell StatisticsJust do it — Measuring Complex Customer JourneysLearn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.Jun 18Jun 18
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBell StatisticsHow to Tackle Your Marketing Challenges with Geo TestsAchieving precision in your campaign’s effectiveness is crucial. Learn how Geo Tests can resolve common marketing challenges.Jun 4Jun 4
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBell StatisticsFive Common Blind Spots in Marketing Data (and How MMM & Geo Tests Can Fix Them)In today’s privacy-focused era, the different attribution models are broken. Learn how MMM & Geo Tests can help.May 29May 29
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBell StatisticsMeasuring ads true effect with Geo TestsFiguring out an ad’s real effect is tricky. Clicks don’t tell the whole story. The Solution: Geo Tests.May 15May 15
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBell StatisticsHow Marketing Mixed Modeling Can Improve Your ROIRevealing the true effect of any marketing activity on your bottom line is a hard task. The answer lies in Marketing Mix Modeling (MMM).May 20May 20
