Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellLift : Popular Tools for Accurate Campaign Impact AnalysisTo truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.Aug 131Aug 131
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellBack to the Future: Trends and Innovations in MMMHere are three key trends shaping the future of MMM: the emphasis on causality, the adoption of Bayesian methods, and real-time analysisJul 17Jul 17
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellThe Ultimate Guide to Choosing Your Perfect MMM ToolIn this blog post, we compare three leading free MMM tools — Robyn, Meridian, and Orbit — along with the option of paid tools or…Jul 8Jul 8
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellJust do it — Measuring Complex Customer JourneysLearn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.Jun 18Jun 18
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellHow to Tackle Your Marketing Challenges with Geo TestsAchieving precision in your campaign’s effectiveness is crucial. Learn how Geo Tests can resolve common marketing challenges.Jun 4Jun 4
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellFive Common Blind Spots in Marketing Data (and How MMM & Geo Tests Can Fix Them)In today’s privacy-focused era, the different attribution models are broken. Learn how MMM & Geo Tests can help.May 29May 29
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellMeasuring ads true effect with Geo TestsFiguring out an ad’s real effect is tricky. Clicks don’t tell the whole story. The Solution: Geo Tests.May 15May 15
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellHow Marketing Mixed Modeling Can Improve Your ROIRevealing the true effect of any marketing activity on your bottom line is a hard task. The answer lies in Marketing Mix Modeling (MMM).May 20May 20
