Amit SinghMarketing Clichés That Are Actually UsefulAs a brand marketer I will be the first to raise my hand and plead guilty to using any number of marketing clichés. While many are nothing…Feb 1, 20161Feb 1, 20161
Amit Singh3 trends that will shape Brand Marketing in 2016Perhaps more than any other discipline Brand Marketing has a cliched history of always being at the “crossroads”. Every year delivers a…Jan 2, 2016Jan 2, 2016
Amit SinghLife lessons from my 4-year old daughterBeing a parent isn’t easy. Try telling a 4-year old that not getting milk in a specific colored glass is no cause for a meltdown. That…Dec 24, 20151Dec 24, 20151
Amit SinghJohnnie Walker’s latest video is a triumphThis weekend Nick Reggars, a friend of mine, shared a video on facebook. His comment said simply “This is fantastic!”. Now Nick is a smart…Nov 9, 2015Nov 9, 2015
Amit SinghThe “Death of Advertising” (and other myths)“We don’t want it to look, feel, or smell like advertising”.Oct 26, 2015Oct 26, 2015
Amit SinghManagement Lessons from the LA DodgersThis, my first Medium article, is not meant to be a gloat.Oct 16, 2015Oct 16, 2015