VEON Pakistan’s Launch and What Startups Can Learn From It
Asad Memon

I couldn’t agree more with the comments from the users. Yes, no company can fool the consumers and trying to be everything for everyone will land you no where. It is next to impossible to migrate users from Whatsapp. There is no way that VEON can compete with apps. This is synonymous to Facebook and Google+. We all know what happened to Google+!

I, too, downloaded the app, checked its features and never again did I use it again. Only when anyone from my contacts join Veon, that I get a notification and then I remember that I have this app on my phone!

Forget about the scale of product launch or marketing efforts, the product fails to resonate with the consumers.