Amoge Ndukwe – Medium

Amoge Ndukwe

Why Starlink sells without Ads (and how you can too)

How to build products that sell without marketing

Oct 25

Why Starlink sells without Ads (and how you can too)

Oct 25

Your ‘Inclusive’ Design Probably Isn’t. Here’s How We Found Out.

Six lessons we learned building a state-level Citizen-centered Information Service Platform

Oct 20

Your ‘Inclusive’ Design Probably Isn’t. Here’s How We Found Out.

Oct 20

Research is not debatable

How African builders can stop reacting to innovation and start creating it

Oct 12

Research is not debatable

Oct 12

How to protect your creativity while using AI

A framework to protect originality while multiplying your output

Aug 13

How to protect your creativity while using AI

Aug 13

Can you trust ChatGPT’s Deep Research?

I used AI to conduct deep human-centered research, then I did it myself. Here’s what I found…

May 20

Can you trust ChatGPT’s Deep Research?

May 20

What a Murder Mystery Taught Me About User Research

From bird-watching to bias, here’s what I learnt about solving problems by thinking like a detective

Apr 18

What a Murder Mystery Taught Me About User Research

Apr 18

That Scene in the Hunger Games? Yeah, that’s a Masterclass in Brand Messaging

What makes a story powerful?

Apr 7

Apr 7

Making Data Work for You

How to avoid useless research and find insights that actually matter

Mar 24

Making Data Work for You

Mar 24

How (not) to be a Consultant

Why consultants matter, what actually works, and the rules no one tells you.

Mar 23

How (not) to be a Consultant

Mar 23

Why We Fall in Love with Some Products (and Ignore Others)

The Three Ways Design Influences Us

Mar 22

Why We Fall in Love with Some Products (and Ignore Others)

Mar 22

Amoge Ndukwe

Amoge Ndukwe

she/her

Romantic at heart | I explore brand storytelling, user research, service design, business strategy, and building a professional career in Nigeria.

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