Avishai MoscovichHow an industrial manufacturer used a social influencer to uncover new opportunisticI’d like to share with you a story of how the marketing team at Armstrong Fluid Technology (AFT) partnered with social media influencer…Dec 27, 2018Dec 27, 2018
Avishai MoscovichHow we captured a product magic momentCustomer Loyalty can be enhanced by hitting the product magic moment on the customer journey. Here is how we were able to leverage unused…Apr 9, 2018Apr 9, 2018
Avishai MoscovichUser interviews are bullshitLet’s challenge another product management concept — the Personas.Apr 7, 2018Apr 7, 2018
Avishai MoscovichHow Garmin missed the sponsorship, but won all the buzzThe campaign around the Tel Aviv Marathon race is a celebration for the race organizers and the City of Tel Aviv, but a big headache for…Apr 6, 2018Apr 6, 2018