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Amplitude Analytics

12.9K Followers

Amplitude Analytics

Every Product Needs a North Star

By Sandhya Hegde, Director of Product at Amplitude Analytics

8 min readMar 21, 2018

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Every Product Needs a North Star

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Amplitude Analytics

Launching Four New Product Offerings 🎉

At Amplitude, we believe that we are entering the dawn of a new era; an era where rapid product innovation is the single most important…

6 min readSep 28, 2017

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Launching Four New Product Offerings 🎉

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Amplitude Analytics

How Great Product Companies are Transforming their Analytics Stack

The world of product development is changing rapidly. Twenty years ago, “online” was a new acquisition channel. But today, online is the…

6 min readMay 18, 2017

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How Great Product Companies are Transforming their Analytics Stack

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Amplitude Analytics

What Exponential Growth Really Looks Like (And How to Hit It)

Exponential growth is one of the most powerful forces in nature. Here are three quick stories to prove it:

7 min readFeb 2, 2017

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What Exponential Growth Really Looks Like (And How to Hit It)

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Amplitude Analytics

How Product Analytics Will Tell You Which Customers You Should Get Feedback From

Product managers are always getting told to talk to customers more. That’s simple enough to do when you’re first getting started, but gets…

7 min readJan 26, 2017

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How Product Analytics Will Tell You Which Customers You Should Get Feedback From

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Amplitude Analytics

The Difference Between Correlation and Causation

Correlation and causation are two of the most important concepts to understand if you want to create growth.

6 min readJan 19, 2017

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The Difference Between Correlation and Causation

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Amplitude Analytics

How to Ride the Wave of a Big Platform

As we’ve said time and again, even if you have a great product, simply launching it and hoping for the best won’t get you far. One way to…

6 min readJan 11, 2017

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How to Ride the Wave of a Big Platform

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Amplitude Analytics

Which Platform Should You Build Your Bot On?

Imagine buying a car or planning your next vacation through a messaging app. Bots are making this possibility a reality by changing how…

7 min readJan 4, 2017

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Which Platform Should You Build Your Bot On?

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Amplitude Analytics

The high cost of building your own analytics

Anyone starting a business has done their fair share of research and analysis. You researched your chosen market, ran financial…

10 min readDec 29, 2016

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The high cost of building your own analytics

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Amplitude Analytics

Slack + Amplitude: Making it easier for teams to share and discuss user insights

Why & how we built a Slack app for Amplitude

9 min readDec 20, 2016

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Slack + Amplitude: Making it easier for teams to share and discuss user insights

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Amplitude Analytics

Amplitude Analytics

12.9K Followers

Analytics that helps you understand user behavior, ship the right features fast, and drive business outcomes Let’s build better products.

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