At Amplitude, we believe that we are entering the dawn of a new era; an era where rapid product innovation is the single most important driver of success for every company. We call this the product-led era, and to win in this era you must be obsessed about your customer’s…

The world of product development is changing rapidly. Twenty years ago, “online” was a new acquisition channel. But today, online is the product. And all companies are turning into digital product businesses. However, the fact that software is eating the world shouldn’t be surprising to anyone reading this. But how…

Exponential growth is one of the most powerful forces in nature. Here are three quick stories to prove it: In 1859, an English farmer named Thomas Austin brought 24 rabbits with him to his new home in Australia. As it turns out, they took quite well to the environment down…

Product managers are always getting told to talk to customers more. That’s simple enough to do when you’re first getting started, but gets harder and harder over time. …

Correlation and causation are two of the most important concepts to understand if you want to create growth. Ben Yoskovitz, Founding Partner at HighlineBeta, explains the difference between correlation and causation by stating “correlation helps you predict the future, because it gives you an indication of what’s going to happen…

As we’ve said time and again, even if you have a great product, simply launching it and hoping for the best won’t get you far. One way to drive engagement and growth is with the help of a platform that already has access to millions of people. Baremetrics, a subscription…

Imagine buying a car or planning your next vacation through a messaging app. Bots are making this possibility a reality by changing how businesses and customers communicate. They’ve been around for years, but as technology has improved, they’ve seen a major resurgence in recent years. They’ve reinvented themselves as an…

Anyone starting a business has done their fair share of research and analysis. You researched your chosen market, ran financial projections, and figured out startup costs. This proves you’re an analytical guru, right? That’s why it’s tempting to think you can continue to rely on spreadsheets to manage on-going analysis…

Why & how we built a Slack app for Amplitude — by Daniel Jih, Software Engineer at Amplitude If your team is anything like ours, you’re in Slack…a lot. At Amplitude, almost all internal communication happens in Slack, and it’s even our preferred method for talking to some of our customers. Which is why when we were thinking about how to…