AmpUp5 steps to content successWhen everybody’s producing blogs, videos and whitepapers, how do you make your content stand out?Jun 29, 2016Jun 29, 2016
AmpUpBrexit’s big PR lessonVote Leave secured an unlikely victory in the EU referendum thanks to a consistent and emotive message.Jun 28, 2016Jun 28, 2016
AmpUpWill #Brexit solve the housing crisis?After immigration, house prices are proving an extremely popular reason for voting to leave the EU.Jun 10, 2016Jun 10, 2016
AmpUpBlog ghostwriting — you get what you pay forIf you value your brand, then blog ghostwriting services offering 1p per word should be avoided like the plague.Mar 8, 2016Mar 8, 2016
AmpUpDoes this make us stronger?This is the first question you should always ask about any marketing or PR activity your business might engage in.Feb 18, 2016Feb 18, 2016
AmpUp4 PR lessons from IBM’s disastrous #hackahairdryer campaignIBM ran a campaign trying to encourage more women to take up careers in science, engineering and technology…it backfired spectacularly.Dec 8, 2015Dec 8, 2015
AmpUpThe best B2B social media channelsWhich social media platforms should your business be on?Oct 20, 2015Oct 20, 2015
AmpUpContent: put the reader firstIn journalism there is an old rule for determining whether a story is in interesting — the so-called “Man bites dog” principle; that is…Oct 5, 2015Oct 5, 2015
AmpUpFrom journalism to pr: joining the ‘dark side’In a world where content is king, the giant leap from journalism to pr has become one small step.Sep 30, 2015Sep 30, 2015
AmpUpFive ways to get press coverage for your businessAfter many years as a business journalist on the receiving end of thousands of press releases that I never opened, let alone used, here are…Sep 21, 2015Sep 21, 2015