Amrita YelikarSoft Power as a PolicyWhat is soft power? How is it different from hard power?5 min read·Nov 23, 2019----
Amrita YelikarCan India join the Soft Superpowers?In 1980, Joseph Nye, a political scientist from Harvard, coined a term which has become the pivot on which modern-day international…5 min read·Nov 23, 2019----
Amrita YelikarThe Couch Potato EconomyThe television industry has matured with time. It began with cable connections, followed by progressive upgradation to DTH connections…6 min read·Oct 2, 2018----