Amrita GurneyinThinkGrowth.orgWhy AI Is Both Exciting and Scary to Me as a MarketerThe concept of artificial intelligence has been around for generations, but it seems like the term has been inescapable in recent months…Jan 23, 20184Jan 23, 20184
Amrita GurneyinShape + SoundWhen marketing lives outside the marketing departmentIn my article How Startups Have Changed Marketing As We Know It, I talk about how marketing is no longer just what comes out of the…Jul 30, 20171Jul 30, 20171
Amrita GurneyinThinkGrowth.orgHow to Run Marketing Experiments Without Losing Your Mind (Or Your Job)Tips on staying current with marketing trends without succumbing to shiny new object syndromeMay 16, 20174May 16, 20174
Amrita GurneyinThinkGrowth.orgBuilding a startup marketing team: Months 3–9Part 2 of a 2-part series on marketing at a startupMar 23, 20172Mar 23, 20172
Amrita GurneyBuilding a marketing team from scratchThe early days of marketing at a funded startupFeb 20, 20177Feb 20, 20177
Amrita GurneyinShape + SoundHow startups have changed marketing as we know itThis article is an updated and abridged version of my most popular talk to date.Mar 21, 2016Mar 21, 2016
Amrita GurneyinMarketing And Growth HackingDesigning a great cancellation experienceAs marketers we spend a lot of time focusing on how to get new customers. If we are good, we might even go as far as thinking about how to…Jan 19, 2016Jan 19, 2016
Amrita GurneyinMarketing And Growth HackingWhat I learned from doing 100 Jobs-To-Be-Done interviewsA little over two years ago I sat in the 37signals office listening to Jason Fried,Bob Moesta and Chris Spiek talk about Jobs-To-Be-Done…May 28, 20153May 28, 20153
Amrita GurneyinRat's NestThe Apple Watch is not a watchWhat does the Apple Watch’s arrival mean for design and software businesses?Apr 13, 2015Apr 13, 2015