AMW Company Profile

AMW Group Inc
8 min readFeb 15, 2022

Founded in Europe in 1997, AMW® began as a concert promotion company bringing US artists to the European market for concert tours and events. AMW introduced well-known performers to new territories, from emerging musicians to award-winning recording artists.

Fast forward many years later, the agency expanded its services and its reach to a global market, offering a premier lineup of marketing services to corporate clients and personal brands.

AMW is an award-winning marketing and entertainment agency that has worked with some of the world’s most recognizable brands, talent, and events. AMW prides itself on cultivating an inviting corporate culture that reflects integrity, reliability, and professionalism. With an eye towards innovative thinking, AMW’s team continues to create and implement effective strategies for its clients.

Early Days
What started as a mission to tour US artists through Europe would eventually evolve into something much more prominent in the years to come. AMW’s goal was to bring in mainstream talent from the United States and provide exciting entertainment experiences for those in attendance. These events served as a springboard for the company to grow.

As the success of the events grew, AMW positioned itself as a talent agency and began bringing talent to new territories. In addition to concert promotion, the company was now a top talent agency provider in Europe. Some of the tours AMW promoted during that time include The Fugees, The Roots, Coolio, Public Enemy, and many more.

From Europe to the US

In the early 2000s, AMW moved from Europe to the US to service clients better. With its talent agency background and successful track record, AMW continued to build relationships with talent buyers, venues, record labels, and artist managers. These connections solidified AMW’s agency status and led AMW to coordinate and manage major concerts and entertainment-based events worldwide.

From the adrenaline-pumping F1 Grand Prix and Dino Beach Theme Park events in Shanghai to the annual exclusive Philharmonie Concert Hall in Luxembourg, AMW quickly became a distinguished talent agency. AMW’s roster consisted of over 200 major artists and DJs such as DJ Cassidy, The Misshapes, Q-Tip, and Paul Sevigny. From this work, AMW secured a long list of exclusive clients, including Hard Rock Hotels, The Ritz Carlton, Macy’s, H&M, HBO, E! Channel, Cartier, Tiffany & Co., among others.

Alexandra Richards at the Ritz-Carlton Opening in Vienna

Helping Talent Promote Their Work
The move to the US proved to be a pivotal moment in the company’s history. While AMW continued to book major talent for live events, independent artists and smaller record labels began contacting AMW for help with their music projects. Significant artists’ album releases were often promoted by their titles and publicists, which is not usually the case for smaller brands and artists. Many of these clients also needed professional insight and guidance on efficiently and effectively branding their projects on and online.

As the requests for assistance continued to pour in, AMW sought to pave a path for indie artists and smaller brands to be seen and heard. After identifying how the company could best be of service, AMW thoughtfully launched its core entertainment marketing services, officially introducing its Marketing Division in 2009.

Ztilo performs for The Recording Academy

AMW is a full service agency, learn more about some of our primary marketing services below and visit our website for additional information.

Business Marketing Services
AMW Group offers comprehensive business marketing services designed to enhance brand visibility and market presence. Our services include strategic marketing planning, tailored to meet the unique needs of businesses in diverse industries.

We specialize in creating engaging marketing campaigns, encompassing social media marketing, influencer marketing and targeted advertising. Our team also provides expert branding and rebranding services, helping businesses establish a strong and distinct brand identity in competitive markets.

Marketing Services for Personal Brands
For individuals looking to elevate their personal brand, AMW provides specialized marketing services. These services are centered around personal branding strategies, including the development of a personal brand narrative that resonates with the intended audience.

We offer digital press, social media management and content creation services, aimed at enhancing online presence and engagement. Additionally, our public relations expertise ensures effective communication and media outreach, vital for building and maintaining a strong personal brand.

Entertainment Marketing Services
AMW Group excels in providing dynamic entertainment marketing services designed to significantly boost brand recognition. They specialize in crafting innovative campaigns for various entertainment projects, including music releases, new movie ventures, and upcoming events. The team at AMW, known for their expertise and creativity, meticulously coordinates these campaigns, ensuring they stand out in the competitive entertainment industry.

They place a strong emphasis on collaboration with their clients, working closely to align their strategies with the client’s goals, which is key to achieving successful campaign outcomes. This client-centered approach is integral to AMW’s ability to deliver remarkable results in entertainment marketing.

Influencer Marketing
AMW’s Influencer Marketing service focuses on leveraging the power of influential figures in digital media to enhance brand visibility and engagement. They specialize in identifying and collaborating with influencers whose audience and content align with the brand’s values and target demographic.

This strategy allows for authentic and impactful promotion across various social media platforms. AMW’s team expertly coordinates these partnerships, ensuring a seamless integration of the brand message with the influencer’s unique style, thereby maximizing reach and fostering genuine connections with potential customers.

PR & Publicity
Our PR campaigns utilizes the latest tools and forward-thinking strategies to create a very effective service. We have experiences publicists that oversee all aspects of public relations and communications for our clients. The campaigns highlights key project milestones and reaches targeted major media outlets.

Over the years, AMW’s team has helped thousands of independent brands and talent land coverage in major publications, radio stations, and TV networks. From local newspapers to International trade publications, AMW’s has garnered thousands of pieces of notable press and media for its clients.

We work top brands and secure valuable media coverage that builds awareness and trust. Learn more about our PR services.

Music Marketing

AMW’s music marketing services are tailored to the evolving landscape of the music industry, where streaming and social platforms like TikTok, Instagram, Spotify, and YouTube play a crucial role. Catering to a diverse range of genres including pop, R&B, country, hip hop, jazz, electronic, rock, and alternative, AMW has been instrumental in enhancing the visibility and success of independent artists and record labels.

Their marketing strategies are designed to adapt to the dynamic ways fans and industry professionals discover new music, positioning artists for significant career growth.

Through AMW’s music marketing services, clients have built their fan bases, increased social media engagement and interaction, and leveraged press coverage for new opportunities.

AMW® Animated Music Car designed by Joseph Watson

Social Media Management
AMW’s Social Media Management services are designed to optimize a brand’s online presence. This involves creating, curating, and managing published content across social media platforms. AMW’s team focuses on developing a consistent brand voice and aesthetic that resonates with the target audience. They employ strategies to increase engagement, such as interactive posts and timely responses to followers. Additionally, AMW analyzes social media trends and performance data to continually refine their approach, ensuring that the social media strategy remains effective and relevant in an ever-changing digital landscape.

Event & Tour Management
AMW offers event & tour management services for all project types. From concerts tours and launch events to office soirees and holiday parties, AMW’s marketing team is ready to assist clients with their events from start to finish. The service covers all aspects of planning and executing a successful event. AMW’s event & tour management services include a review of the project budget, event concepts, event location, staff requirements, catering, special live entertainment requests, and production & design timeline.

AMW® Events & Tour Management, Miami Beach, FL

For years, AMW’s has helped brands transform their event concepts into entertaining live productions. From creating captivating customer appreciation experiences for Oakley to coordinating the world release of Madonna’s “Sticky & Sweet Tour” DVD & Album for Warner Bros. Records, the team collaborates with clients to bring their vision to life. AMW’s team of experts is available throughout the planning process to answer questions, make recommendations, and facilitate the event.

Additionally, AMW offers promotional services to help its clients market their events. These services include but are not limited to launching publicity campaigns, sponsored posts & advertisements, billboards, and national media announcements.

Event Highlights
For over two decades, AMW has been the driving force behind memorable live events and performances. In 2014, AMW had the privilege of working with Oakley, a leader in sports performance eyewear and apparel, to coordinate a special event for a contest event winner.

AMW planned a fun-filled day of activities for the lucky winner, including a tour of Oakley headquarters in Lake Forest, California, and several outdoor activities and ATV riding.

Oakley HQ in Foothills, CA

In 2016, AMW produced a world-class national comedy tour for King Abdulaziz Center, which received international recognition for its wit and humor. The “Sand Up Comedy Tour” aimed to bridge the gap between Saudi Arabia and the United States by touring stand-up comedians through major US cities to laugh at and embrace their cultural differences.

The tour visited Los Angeles, San Francisco, Chicago, Miami, and New York to sold-out audiences. The project’s video ads received millions of impressions on platforms that included Facebook, Twitter, and YouTube.

Global Business Platform
In 2020, AMW adopted a remote business platform with a talented team of professionals on four continents. The remote business platform was a significant highlight for the company as it introduced new opportunities for growth and expansion. The pivot to remote allowed AMW not only to restructure its team of professionals but opened the door for the company to improve its services further. AMW has continued to maintain a well-balanced structure for its staff and the clients it services.


As the marketing industry continues to undergo significant changes in the way fans consume content, AMW looks to embrace periods of innovation and opportunity. The agency has been a staple at transforming the way brands communicate with their audiences.

AMW invites prospective clients to explore how its creative team can help position their brand for success:

In the future, AMW will keep its vision set on providing its clients with premium customer service as one of the industry’s top leaders in entertainment marketing.

To learn more and inquire about AMW services visit:



AMW Group Inc

AMW is an award-winning marketing and entertainment group founded in 1997.