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Amy Leak
Amy Leak

718 Followers

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Published in

UX Collective

·Apr 18, 2019

Automatic replies that don’t feel automatic

A short guide to replying to people like a person. — Today I was reminded of how bad automatic replies can be. I’d found myself in an unsafe situation, which service staff had contributed to. I wrote to the service via Twitter, receiving this automatic reply.

Customer Service

3 min read

Writing automatic replies that don’t feel automatic
Writing automatic replies that don’t feel automatic
Customer Service

3 min read


Published in

UX Collective

·Mar 16, 2019

Writing clearer error messages

A short guide to helping users fix errors — Error messages. Let’s face it, there are a lot of bad ones out there. But when they’re good, they’re wonderful. Why? Because they enable users to get stuff done. Things don’t always run smoothly. Our systems can fail us. And sometimes we’re to blame. …

UX

4 min read

Writing clearer error messages
Writing clearer error messages
UX

4 min read


Published in

Prototypr

·Dec 23, 2018

Writer and Designer: A content-first love story

Putting content first with a mutually beneficial relationship — Writers do more than ‘put words on a page’. Designers do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. Writers and Designers: You’re the power couple of content-first design. We need both of you together to plan, design and create content. Be in it together from the start

UX

4 min read

Writer and Designer: A content-first love story
Writer and Designer: A content-first love story
UX

4 min read


Published in

Prototypr

·Nov 18, 2018

Experience mapping for UX Writers

Understanding the full conversation — To talk to our users in the right way, in the right place, at the right time, we need to consider the whole journey. Experience mapping is a strategic tool that dissects experiences from start to finish. …

UX

5 min read

Experience mapping for UX Writers
Experience mapping for UX Writers
UX

5 min read


Published in

UX Collective

·Nov 10, 2018

Using tone of voice when writing design guidelines

Using tone to ease your readers through your guidelines — Guidelines don’t need to be dry. And they shouldn’t make the reader want to drag their feet. Guidelines should ease your reader through a tricky process. Imagine someone’s teaching you how to assemble a chest of drawers. …

UX

3 min read

Using tone of voice when writing design guidelines
Using tone of voice when writing design guidelines
UX

3 min read


Sep 1, 2018

Writing good text alternatives

Making your content more accessible — They say a picture paints a thousand words. Alt text and captions give people who aren’t able to see pictures these words. What’s the difference? Alt text stands for ‘alternative text’. This is the written description of an image on a website. …

Accessibility

3 min read

Writing good text alternatives
Writing good text alternatives
Accessibility

3 min read


Jul 30, 2018

Teaching voice assistants to talk

Taking voice assistants from voice to language — The word voice has taken on a whole new meaning in the wake of voice assistants. But what is the true meaning of the word? Voice Definition: The sound produced from the lungs and voice box. Voice is sounds. Sounds without any real meaning — the simplest form of communication. …

Artificial Intelligence

2 min read

Teaching voice assistants to talk
Teaching voice assistants to talk
Artificial Intelligence

2 min read


May 31, 2018

Being counter-intuitive with user research

Why the results aren’t always what you expect — 160 million people across 191 countries choose to sleep in a stranger’s bed. How did the founders of Airbnb convince people to take part in such reckless behaviour? Airbnb challenged intuition. They did this by creating a service based on trust. Investor Ashton Kutcher tells Business Insider how intuition leads…

User Experience

2 min read

Being counter-intuitive with user research
Being counter-intuitive with user research
User Experience

2 min read


Jan 29, 2018

How your 3 egos interact in a digital workspace

Balancing your parent, child and adult ego — You’ve bought a Billy Bookcase from Ikea. You take your trophy home and insist on putting it together. Your partner tries to help. You shout “Clockwise! CLOCKWISE!” at them until they can’t take it anymore. …

Psychology

2 min read

How your 3 egos interact in a digital workspace
How your 3 egos interact in a digital workspace
Psychology

2 min read


Dec 7, 2017

Should children have more choice over how they learn digitally?

How choice can give children more autonomy — Asking a child if they’d prefer an apple or a banana can determine their personality. According to psychologist Erik Erikson, giving children choice brings a sense of autonomy. This means our apple and banana kids will grow up with healthy personalities. And, get one of their five a day. The…

Education

2 min read

Should children have more choice over how they learn digitally?
Should children have more choice over how they learn digitally?
Education

2 min read

Amy Leak

Amy Leak

718 Followers

UX Writer for the BBC spending everyday looking for the right words.

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