Ha! I totally remember getting this email and thinking similar thoughts. Largely about the odd way empowerment and underwear were conflated. I mean, this is underwear. And while I’d love some upgrades, I don’t see a system of oppression built in. It just felt like a much bigger call to action than it needed to be.
Right now all I can think about are the scooters running rampant in the streets of San Francisco. I keep thinking how different (and better) the roll out could have looked if the success metric was more than just a few years out. Or if the enterprises were considering the “lifetime value” of their customer.