PinnedPublished inUncork CapitalConstraints inspire creativity: How to build a massive business in a mediocre economyI’m confident that 2024 is going to be a great year for early stage founders, and I’m particularly excited to be investing in seed stage…Jan 29, 20241Jan 29, 20241
Published inUncork CapitalMission, vision, and values: setting your startup up for successWhy and how to create the foundational building blocks that drive corporate culture, inform hiring practices, and affect business outcomes.Jul 31, 2024Jul 31, 2024
Published inUncork CapitalWhat kind of Marketer do you need?A brief guide for founders and early stage business leadersJun 28, 2024Jun 28, 2024
Published inUncork CapitalLet your customers do your marketing: A practical guide to creating customer case studies and…It’s no secret that case studies and customer testimonials can be wildly effective at piquing top-of-funnel interest and converting new…May 29, 20241May 29, 20241
Published inUncork CapitalHow to find and select your first 10 customersFor a B2B company, one of the very first things you need to do after founding your company is search for your first ten customers. The…Apr 23, 2024Apr 23, 2024
Published inUncork CapitalGuide to Product Marketing for startupsA primer on Product Marketing, including best practices and insider perspectives from my time at Stripe, Twitter and UberMar 19, 20243Mar 19, 20243
Published inUncork CapitalGet out of the building: Why, when, and how to interview your customers“Get out of the building.” Sounds like something you scream while watching a horror movie — but it’s also sound business advice.Feb 14, 2024Feb 14, 2024
#SheInspiresMe: My trailblazing grandmother, the nuclear engineerI grew up knowing women were meant to work in science and technology. My mother is a physician and my grandmother was a nuclear engineer…Mar 8, 2019Mar 8, 2019
