But forcing designers to commit to one option by themselves has a great effect. Having a designer work towards a 3 option review, and asking others to “choose” relinquishes the responsibility of reaching a solution to the best of their design ability and expertise.
And all of a sudden, with a content first approach, my designs got better, my work started winning awards, the clients were more happy with the finished result, and unnecessary guess work got eliminated. Our agency became more efficient and proficient. All of this because we gave a damn about content first and the role it played in our design.
…e, and then suggest new places to show ads that optimize both revenue and a better user experience. While the technology may do the heavy lifting, th…e, and then suggest new places to show ads that optimize both revenue and a better user experience. While the technology may do the heavy lifting, the design of what constitutes a good suggestion, delivered respectfully and empathetically to our users, is the domain of UX.
However, now more than ever, UX, engineering, and product management are seen as equal partners in product and strategy development. Today’s tech company leaders are still clamoring for great design talent, but they’re also seeking design leadership. Google is no exception.
Take charge. Once those principles have been set, don’t overdo democracy. Prolonged, emotionally charged debates can lead to a design that mashes everyone’s ideas together and lacks a strong personality. When in doubt, refer back to the guiding principles.