Adsense program is a product of Google, started in 2003. It has a simple solution for monetization (to make money) by displaying advertisements, whether you are a webmaster or running a YouTube channel, anyone is able to participate in this program.
Adsense is only the best and most trusted platform to earn money online. You know we can not correlate it with other ad networks because Adsense has its own place in the market and most of the webmasters are using it.
Today, getting into this program is difficult and a site has to meet lots of rules in order to get eligibility.
Even though many webmasters think that the Adsense program is very strict but its guidelines might be helpful both for publishers and advertisers.
Adsense currently has more than 2 million members. Publisher's revenue totally depends on ad geographical area, keywords, and some other vital factors. It works on a bidding system.
There are lots of publishers who are asking questions about 'Adsense and it's revenue' on forums and Quora. Confuse no more, because we have covered some factors related to Adsense and its advantages.
1. High CPC Rates and Earnings
As we know Adsense CPC depends on keywords and region, still, small publishers are getting high Cost Per Click rates (in comparison to other ad networks).
Publishers also get paid as per the CPM rates and these rates also depend on many factors. If the ad unit does not receive any clicks, you will still earn little money for ad impressions/views.
One can earn up to $30 per click if page contents have high paying keywords.
Google Adsense earning depends on many factors like Keywords, advertiser's bidding, Quality traffic, geographic area, etc. But it is still the only high paying ad network on the internet.
2. Revenue Share
Another important thing to know here, some publishers never know, how they are earning money from Adsense.
Did you know, As a website or blog owner, you will get 68% of the total advertising revenue and it means Google receives about 32% of what you are earning.
This is just a share percentage, Now let's assume, an advertiser is paying $10 per click, if that particular ad unit received one click from your site then you will earn $6.8 after sharing some % with Adsense, this is only an example.
Similarly, Google provides a 51% revenue share for 'Adsense For Search'.
3. Google's Trust
Oh, what the...? Okay, now you are thinking that is trust even matters?. But in reality, yes, it is an important factor before you begin monetization using any Ad network.
Today, there are hundreds of Ad networks on the internet and they say we are the best. But don't believe them instantly, do some research, and go on.
There are many cases when an Ad network company never paid a publisher or have done frauds.
I did not mention here but what if we trust a company for monetization and after reaching the minimum payout threshold you never get the payment or for any other reason get banned.
This really sucks, a publisher gave his time and hard work to create something and they never got paid. To avoid this future situation, publishers should check an ad network's review and payment proof.
Adsense pays to all publishers monthly via wire transfer payment method. (After reaching the $100 minimum threshold).
You can too get banned from Adsense but most of the time, first, they give a warning. You should check official Adsense policies.
4. Quality Advertisements
Google always tries to keep Adsense clean and provides high-quality display ads. This is not merely important for publishers but very important for visitors that what they are seeing?
Good user experience is also an important thing.
All ads run by Adsense are very attractive and responsive in nature. Just we need to choose a nice Ad format and keep it in the right place.
Installing too many ads will irritate visitors and this can hurt the user experience.
Did you Know - Ezoic is a platform where you can easily increase your Adsense revenue by 150%. If you are earning pennies, because of poor CPC rates and ad placements, then this automatic ad testing tool helps you grow overall revenue.
Ezoic service is recommended to all AdSense publishers as it is a certified publishing partner of Google.
5. Powerful Reporting and Management System
Adsense has a good management system, and this is very helpful for beginners who don't know much about this. It provides real-time performance reporting.
Publishers can check insights of 'ad types and performance' and can optimize them for high profit.
From the performance menu, check which ad unit is earning more and get a solution to poor performing ad units.
6. Ad Customizability and Types
There are many Advertisement networks on the internet but most of them don't provide control over ad's relevancy and looks.
On Adsense, a publisher can directly choose different styles of ads and customize them according to their wish.
One more good thing is that there are several ad types available to uncover the potential of a website. With the use of different varieties, anyone can grow revenue and know the power of AdSense. You can match your ad's look with the theme of your site.
There are lots of ad formats you can choose from.
Adsense Ad Types:-
- Text / Image (Display ads)
- Rich Media
- Matched content Unit
- Link units (now terminated)
And others.
7. Approval Process and Traffic Requirement
Numerous advertising program only approves high traffic sites to become their publisher.
But for AdSense approval, a publisher does not need a high volume of traffic for approval (not confirmed).
The important thing to check before applying for AdSense is the web site's content and proper navigation. A User should follow some other Adsense guidelines. There are fewer restrictions, one has to follow some simple guides before applying.
Update - It is not easy sometimes to get approved by AdSense and if rejected, this means you need to fix particular issues. This way you can improve a site.
You can also sign up for AdSense via YouTube if you own a channel.
Adsense is really the #1 ad network in the world and many of us are using this. It is only the highest paying network out there, so if you want to join then why not?.
What's your opinion on Adsense? Let me know.
