Redesigning The Uber App

Amy Jin
Amy Jin
Feb 1, 2018 · 4 min read

Note: This redesign was done for KPCB’s 2018 Design Fellows application.

Redesign a feature of a KPCB company’s product.

As a current design intern on Uber’s innovation team, I spent most of my time indulging myself in the world of crazy ideas and transforming them onto actual design. My two recent stories in San Francisco sparked a fun feature idea.

Two weeks ago at around 10pm, I got off from the wrong Uber. Alone and scared in the middle of nowhere, I immediately requested another uberPOOL. When I found out that I was pooling with another intern friend, I burst with joy and started jumping up and down on the street.

Last week, that same intern friend and I were requesting rides to go home. To increase the chance of us getting matched on the same pool, we counted down “3,2,1” and pressed the “request pool” button at the exact same second. But still, we ended up getting different Ubers.

What if you can request each other to pool together?

This is where my idea of “Uber Friends POOL” feature started.

In this case study below, I sought to approach the problem using the Design Thinking methodology: understanding the problem, ideation, design iterations, future improvement.


01. Understanding the Problem

The Challenge

Analyzing Current Approaches

Current Approches

02. Ideation

User Analysis

Why do they ride share? Simple, cheap, efficient, eco-friendly

Why do they ride share with friends? Simple, cheap, efficient, eco-friendly + FUN + SOCIAL

When do they ride share with friends?

User Personas

Gary: 21-year-old college student interning in San Francisco. She rides UberPOOL to commute from work to home. She often feels not safe riding Uber POOL with strangers but she wants to save money.

Goals

Key Features

Active friends: show friends who are active on Uber; display profile photos of friends who have linked their phone number or Facebook account with Uber

Receive a POOL request: have the option to accept/decline the POOL request

Friends POOL: once both parties have agreed to pool together, Uber will pool them together


03. Design Iterations

In terms of visual design, I followed Uber’s design guideline. I started off by drawing out my ideas on whiteboard, and then transformed the findings into Sketch, a high-fidelity prototype.

Whiteboarding

Final Design

User flow: Requesting a Uber Friends POOL

User flow: Receiving a Uber Friends POOL


04. What’s Next?

Market Analysis

User Research

Usability Testing

Micro-interaction Design


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