Anisha NoronhainMarketing in the Age of DigitalJaM Cellars Makes Wine More InteractiveLooking for a wine to pre-game with before a Saturday night out? Unsure which wine to pair with brunch on a Sunday? JaM Cellars has got you…May 1, 2023May 1, 2023
Anisha NoronhainMarketing in the Age of Digital5 Things to Know Before Creating Your Digital Marketing StrategyWriting this blog, over the course of the semester, there is a lot I have learned as a marketer. Some of it, I knew, but some of it was…Apr 23, 20231Apr 23, 20231
Anisha NoronhainMarketing in the Age of DigitalSocial Media Marketing: The BasicsPeople are always on their phones; and that may not be the worst thing, especially for marketers. Part of the reason, I believe, is because…Apr 16, 2023Apr 16, 2023
Anisha NoronhainMarketing in the Age of DigitalOne of the Few Times Consumers Say No to CookiesWhile I have strong opinions about a lot, I am over the fence — being both a consumer and a future marketer — about a cookie-less future…Apr 13, 2023Apr 13, 2023
Anisha NoronhainMarketing in the Age of DigitalM&M’s Spokescandies Are Back For Good Following ControversyLoved by people of all ages, candy company M&M’s has been under fire since January 2022 when it decided to give its spokescandies a…Apr 3, 20231Apr 3, 20231
Anisha NoronhainMarketing in the Age of DigitalBarefoot Wines Falls Short with Email MarketingBarefoot Wines’ marketing stands true to its message of bringing people together with wine. It is colorful, fun, and eye-catching. With…Mar 26, 2023Mar 26, 2023
Anisha NoronhainMarketing in the Age of DigitalBarefoot: Bringing People Together with WineOn the rare occasions I choose to drink wine, the Indian Sula is generally my go-to. However, learning about Barefoot recently intrigued…Mar 13, 2023Mar 13, 2023
Anisha NoronhainMarketing in the Age of DigitalThe Fascination Advantage Assessment: Building a Personal BrandSuccessful companies have a vision that helps set them apart from the competition. A good vision aligns with who the company is and sets a…Mar 6, 2023Mar 6, 2023
Anisha NoronhainMarketing in the Age of DigitalAaditya Iyer Wins Valentine’s Week, But Is He Real?With Valentine’s Day around the corner, Instagram had every person’s perfect match. On February 4th, 2023, Aaditya Iyer posted his first…Feb 20, 2023Feb 20, 2023
Anisha NoronhainMarketing in the Age of DigitalIs Netflix Truly User-Friendly?“At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live…”Feb 12, 20231Feb 12, 20231