4 reasons why you should choose ANA

ANA
3 min readOct 11, 2017

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From iPhone’s Siri to mobile messaging services, chatbots are surfacing everywhere with increased frequency. We live in a fast-paced, swipe-right world and customers want efficiency, ease, and authenticity when they talk with a company.

And when you have a horde of chatbots available for your use, why should you choose ANA?

ANA is a framework that aims to help you to create, design and deploy your chatbots with ease and it provides a whole set of different features and reliable services than others.

1. Open Source

ANA, being an OpenSource Framework allows you to create and deploy the chatbot for any of your purposes. The need to rely on the vendor is diminished.

When compared to a proprietary software which comes with complex licensing costs that significantly bumps up the overall costs of implementing a chatbot, ANA is efficient and hassle-free. Also, you can avoid lock-in with the vendor with no flexibility.

2. The ANA Studio

ANA comes with a flow designer which we call the Conversation Studio which helps with designing the chat flow and reduces the amount of unnecessary effort needed down by 80%. This also enables non-developers to edit the flow and its content at any given point of time, changes being reflected instantly.

3. The Conversation Expert

riting a chatbot conversation requires an understanding of customer’s goals, designing interaction and developing a perfect script. The writer needs to understand why they would want to build a chatbot and what they would want the chatbot to do. How real can they make the conversation? How stimulating can the conversation be?

To help with this, ANA offers in-house conversation experts who will work with the brand to humanize the interaction and bring out the personality of the brand in the conversation.

4. Account Managers

Chatbot is a relatively new medium of engaging with customers, and brands may not know the right chatbot strategy for their business. This is where we add value in spending time with the brand, understanding their use cases, business challenges and come up with how chatbots can be a strategic solution to a business problem. We have dedicated account managers to enable this.

To start building your own chatbot with ANA, please visit our website here.

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