PinnedPerceval DigitalFollowers are an anomaly in history of online communities — understand why a big following isn’t…After recent stories like the Instagram personality with 2M followers who failed to sell 36 T-shirts, we have to start wondering about what…4 min read·Jan 18, 2023----
Perceval DigitalE-commerce: Branding vs Marketing vs SalesAs you set up your business’ online existence there’s 3 things that matter. Often it’s not clear where one starts and the other ends or why…3 min read·Nov 14, 2022----
Perceval DigitalThe Marketing Mistakes Social Media Marketers MakeOver the years I have worked alongside social media marketers and inherited social media accounts previously managed by other…2 min read·Nov 14, 2022----
Perceval DigitalHow You do It Matters More Than What You Do“I don’t know if it’s worth it, there’s so many people doing this, I feel like I don’t even have a shot.” If only I had a penny for every…2 min read·Nov 14, 2022----
Perceval DigitalWhy You Probably Have a Blindspot in Your Marketing StrategyMy first ever marketing consultation was with a CBD Lounge. After conducing a 20 year timeline where each C-suite leader told me their…2 min read·Nov 14, 2022----
Perceval DigitalYour Target Audience — Why You’re Missing The PointNot much else bothers me as much as the way social media marketers miss the point.2 min read·Nov 14, 2022----
Perceval DigitalHired People But It Feels Like You’re Moving Slower? Here’s How To Fix It.Getting people to help you is one thing, getting what you want out of them is something completely different.3 min read·Nov 14, 2022----
Perceval DigitalA Cool Job Does Not a Business MakeIn my time in the Miami entrepreneurship circles I met a lot of financially successful individuals who were somewhat stuck in their…2 min read·Nov 14, 2022----
Perceval DigitalHow the North of Your Business Compass Can Make or Break Your OrganizationThere’s two types of business: those who are guided by purpose and those who are guided by product. Only one can help you make decisions…2 min read·Nov 14, 2022----
Perceval DigitalHow Forcing Your Leaders To See In The Dark Reveals Your Teams Deepest SuperpowersWhen it comes to branding or rebranding the first step is to get familiar with what the leadership team wants. And I mean very familiar…3 min read·Nov 14, 2022----
