If you want people to see your movie, you must be authentic. What I mean by this is there are a lot of movies coming up every single day and you have to be capable of differentiate from others and engage with your audience.

Many people out there market their movie like it’s 1995, spending money on TV, radio and billboard. But the world where we are living today 2017 has shifted. We live in the digital era and you must decide to either follow the traditional way and die or go deep into the digital revolution and understand how marketing is working today.

Movies need the audience attention, and that is the first and most important subject in your marketing strategy. This can sound too obvious but believe me, most independent filmmakers don’t do a good job on this. We all make mistakes like just paying attention to the demographics: age, gender, education level, religion, language and culture. But this is far away from an efficient method to attract people’s attention.

The key to success in your film marketing strategy on digital media is to know where are the eyeballs, where the attention is going.

Nowadays, we have multiple platforms like Facebook, YouTube, Instagram and Snapchat where we can get immediate access to our audience and put out content on a regular basis.

So this is how you can differentiate from others: start grabbing people’s attention from day one, from the day you have the final script in your hands. Make the audience be part of the journey.

Now you’re probably thinking: ‘That’s too much time! It could be take months or years (depending on the film you are working on).”

And it’s true. It could take months or years but you’re a filmmaker, and you’re building your brand. You’re not making this film to store it in the basement, you’re making it because this one will allow you to do the next one, and the next one, and so on. You need the audience to follow you.

So think about the stuff that you do day-to-day for your movie. Show to your audience the process. Because it’s the journey from start making a movie to actually achieving it, it’s that hole time between that make it’s worth it. That’s where we you make mistakes, that’s where we you learn the lessons and that’s where the audience sympathize with you, connect with you and finally engage with you and your movie.

So what are you waiting for? Now it’s the perfect time to do it.