How to Test Your Business Idea Without Spending a Dime
So, you have an amazing idea for a new small business? You are sure that your idea is going to be the “next big thing” but not that sure you should start investing money (…and time) in it?
Well, why don’t you test your idea first? That way you will be sure that your product has an actual market and that it is worth investing in. Yes, you can test almost any idea you have for FREE.
On the other hand, you can always choose to “play safe” and start a blog in a popular niche, open an e-shop with already selling items…but is that really going to make YOU successful? Is YOUR business really going to survive among all the competition? Not quite sure about that.
Let’s get back to developing, testing and improving new business ideas.Just follow the steps bellow:
…before you start:
In order to become a successful entrepreneur, you must first think like one. Yes, you may have heard the phrase “If you can imagine it, you can achieve it” a dozen times, and it certainly has a point. Before testing a business idea successfully, you really must act (and believe) as if it has already been established.
Step 1: Create a Landing Page:
Now that you have (an imaginary) business, it is time to get it in front of your (real) audience. And when it comes to customer acquisition, nothing beats the Internet! First things first, create a landing page for free.
With so many free options out there, you certainly don’t need to spend money on creating a landing page. Try out ucraft’s Free Landing Page Creator and play a bit with different font styles, colors, taglines and images. This page builder has all the features you may need and doesn’t require coding skills at all (what a relief, right?!). You just need to drag & drop, mix & match.
There is no need to spend too much time building a landing page, the point is to make a few different ones and see how your target audience will react. Afterwards, you’ll be able to combine elements till you find the perfect solution.
As mentioned, there are quite a few things you should test on a landing page: start with a template, focus on a catchy text and finish by creating several CTA buttons. When you find a combination with a decent amount of conversions (or at least clicks), you can focus on details such as the tagline, font styles and colors, effects, image sliders etc. Don’t underestimate these so-called “details” — you won’t believe how big of a difference they can make!
Here are some examples and results of landing page A/B testing, so you can get the idea of how important it is to try out different combinations of:
As you can see, you should really test EVERYTHING, depending on the look of your landing page.
Oh right, how to actually test all those landing pages? Don’t worry, it is also very easy and FREE.
Sign up with Optimizely for a free trial and start improving elements to get more conversions! You’ll just need to add one line of code to your site and you’re ready to work on your creativity. Don’t forget to keep monitoring what others have to say about it (…I mean, if they actually click the CTA button.)
Now that you’ve built a landing page good enough for your brilliant idea, keep testing to see if it’s that brilliant.
Step 2: Get Some Traffic!
Well, people won’t find your business by themselves! Yes, a landing page is the first step to take, but now is the time to work on getting traffic to it.
Here are 10 basic ways to do it for FREE:
- Create a Facebook Page:
Facebook has become such a mighty acquisition channel that it is almost impossible for a business not to have an official Facebook page. Ensure yours has high-quality images and graphics (use Canva or Designbold for this purpose), all needed contact information and don’t forget to post regularly. Make sure not all of your posts have a “sales tone”, you should try to manage your page in a way that would be appealing to your potential customers, so add a “how-to” or an “interesting fact” post from time to time.
- Create an Instagram Account:
An official Instagram page is also a must, regardless of your niche. Include necessary info in the Bio section, but also don’t forget to add a brief description and relevant hashtags under your images. The advantage that Instagram has over Facebook is that you can manually find people who are following accounts similar to yours and try to make them follow you back. That way, you can build your (relevant) audience without spending a dime.
- Create a Twitter account:
When it comes to promoting your business on social media, Twitter should also be your go-to place (there are more, but depending on the niche, you’ll chose the right ones). You can also manually follow other people, but you really need to actively tweet in order to keep your followers’ attention. Ah, yes, don’t forget to mention your landing page in the Bio section, that’s the point, right?
- Be Active on Quora:
Now you are probably thinking: one more social media channel? Well, using Quora for business is quite different. Yes, you should create a profile (but not an official one, just pick a name) and try to answer as many niche-related questions as possible. The idea is to show how your business/landing page is the right answer and of course, to link back to it.
- Be Active on Reddit:
The Quora tactic applies to Reddit as well. The thing is that the community over there is really picky, so if your profile isn’t strong enough or if you are an obvious spammer, you will get banned in no time. Both on Quora and Reddit, you can read comments from real people that can help you improve your (landing page) business.
- Create a SlideShare Account:
Prepare well-designed presentations about your business and upload them to SlideShare in order to reach broader audiences. Having doubts? Well, did you know that it is powered by LinkedIn?
- Brag (here)on Medium:
A little PR never hurt nobody, right? Since this is a community that attracts mostly journalists and bloggers, make sure you “wrap up’’ your idea in a catchy article.
- Join and Create Groups:
From Facebook to LinkedIn and Google+, groups have a strong impact on members’ opinion. Join groups relevant to your niche, comment, share opinion and let them know about your business. But, you should really, really avoid spammy posts since there is no point in getting banned. Moreover, create your own group and attract members who would be interested in your business. You can show off, but you should also engage in conversation and ask for opinion and advice.
- Create an Infographic:
Creating an infographic about your business is one of the ways you can gain good backlinks to your landing page. However, you shouldn’t be creating them just for SEO purposes. For instance, imagine if it got shared by a big niche influencer? That’d be cool. Just be creative and do your outreach homework thoroughly! Don’t forget to add “created by (insert your company name)”! You can use Vengage or similar tools to create infographics for free.
- Join H.A.R.O.
H.A.R.O. is a place where you can meet people from your niche, exchange advice, but also get featured on their blogs. So, create a profile, write about your business and gather useful information on both improving and promoting it.
Now that you’ve completed all the basic promotion steps, it is time to take it to the next, more advanced level:
- SaaSGenius — If you have a SaaS business, this is the directory to submit it to. SaasGenius can bring you high-quality customers, so do your best to build a powerful profile.
- GetApp — This is the ideal place to promote your business app, so don’t skip it!
- Hackernews — You need to promote your tech business on this website. Make sure your headlines are catchy since new posts are published almost every minute!
- Growthhackers.com — This is a community you’ll want to join if you are into marketing. Show how professional you are!
- Inbound.org — The same goes for this community, just make sure you present yourself in the best light.
- Digg — This is a great place to present your company blog. Start promoting your landing page in the best possible way.
- Dailymotion — Creating promotional videos about your business is always a good idea. Harness the power of Dailymotion and present your videos to a large community.
- Hub Pages — This platform can bring you a lot of amazing leads, but you really need to put some effort into creating original content. Even though promoting your business here is time-consuming, you should take advantage of Hub Pages.
Step 3: Face the Truth!
Well, now that you’ve done everything to gain attention, you should sit back and see what happens: tons of leads…or zero of them. Of course, it can be something in between and that means that you should keep trying, improving and testing.
If zero leads isn’t the case with your landing page, now is the best time to start thinking about investing money in your business and promoting it through paid campaigns. You’ll have to test them as well (…but let’s leave this for another article).
Whatever the case may be, remember that massive success doesn’t come overnight and that it goes hand in hand with effort, patience and guess what else? Yes, that’s right, testing.
Believe in yourself and good luck!
Originally published at www.lifehack.org on January 11, 2017.