Weekly Marketing Skinny ♨ August 30, 2016
In the marketing spotlight in the past week:
- ‘Mobile-friendly’ label no more;
- Mobile algo change for “intrusive” interstitials
👆👆👆DEFINITELY read that one!
- WhatsApp’s new privacy terms (30 days to opt out);
- Twitter’s Message button for your website;
- Instapaper changed hands;
- no more 3 ads per page limit in Google search;
- …and more.
Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?
I’ve got you covered.
I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.
And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.
Now grab your cup of coffee and let’s catch up on the marketing news that matter to your business.
‘Mobile-friendly’ label will be dropped in Google mobile search, mobile-friendly ranking signal will stay.
Do you use list building plugins that block the entire page? Google will launch a search algorithm penalty to demote mobile pages with “intrusive” interstitials.
Google has removed the policy of limiting AdSense ads to 3 ads per page.
Interesting search tip: searching for ** pulls up a list websites for physically nearby businesses.
Have some time to spare? Google rolled out Solitaire and Tic-tac-toe games directly in search.
WhatsApp will start sharing your info with Facebook — you have 30 days to opt out.
Twitter launched Message button for people to direct message businesses from their sites.This might be GREAT for marketers with a heavy Twitter presence.
Instapaper has been acquired by Pinterest.
To all of you who mentioned Traffic Generation Café in any shape or form in the past week, my whole-hearted THANK YOU.
Traffic Generation Café would NOT be what it is today without you.
Here are just some of the mentions I came across in the past week:
- Trapped by Anonymity in the Freedom Economy? A 6-Part Guide to Freelancer Self-Promotion — Alaura Weaver at copyhackers.com
- The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention — Aaron Agius at louder.online
- How to Promote Your Website in 2016: The 70 Best Articles — Michael Karp at copytactics.com
Have I missed your mention? Let me know in the comments!
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Mention Traffic Generation Café in your next blog post!
Speaking of Traffic Generation Café…
‘What’s up with the video?…’ you ask?
That’s my new web traffic driver — I call them ‘blog post video summaries‘.
You can learn more about the technique and how I actually make these videos in the post below.
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To an even better next week,
About Ana: 90% of your problems can be solved by smart marketing. Solving the other 10% just requires good procrastination skills. Can’t help you with the latter, but I do know a thing or two about smart marketing. Want me to prove it? Meet me at TrafficGenerationCafe.com!