Amazing Instagram Stories Features That Every Marketer Should Use
Instagram Stories, One of the most popular social media developments over the past years.

But exactly what is Instagram stories?
Instagram Stories is all about Developing Brand Personality, Engagement, interactivity, and customization.
Instagram came into the highlight in 2016 as Facebook brought it in order to compete with Snapchat, but successfully Instagram stories have become a key part of social media tools for users, influencers and brands alike.
Success Highlights of Instagram Stories
Approximately, 400 million Insta-users express themselves via the Stories feature every day. Basically, in Instagram stories feature users post images, videos, and even scroll through content. To get the most out of this Instagram feature, here are a few tips for using Instagram stories to increase your brand/product/service followers.
The USP of Instagram stories is that it stays front-and-center prominence on BOTH Facebook and Instagram — directly means your message won’t get lost in the news feed.
One Story with Multiple Feeds

First, be observant of the different features of Instagram Stories. This social media feature of Instagram Stories allows the users to add multiple images all at once. This means, unlike in the past, you don’t have to manually add each piece of content to your story. This update makes the content creation process more consistent.
Best Platform to Highlight your Brand
Second, include the content in Instagram Stories on-product/service. If a company is active on Instagram, then it’s fair to assume that it is present on other platforms as well, Facebook, Twitter, etc because Instagram is the social media platform that came late. Every company would maintain consistency across all platforms, in regard to colors, font styles, and language as well. Instagram Stories should also reflect what has been previously uploaded on other platforms.
Use Highlight Features to extend your stories presence

Third, understand the importance and power of highlighting Instagram stories. If there is a certain story that a user would like to have available for more than 24 hours, which is the standard for this social media, this can be done by making it a “highlight.” It not only makes it more prominent in the Instagram profile, but the users will be able to access it for a longer period. Whether the “highlight” is a piece of promotional material or an image or even a video meant to inform users, businesses that are just starting to use Instagram may find this feature of Instagram useful.
Engage your Audience with Sticker Features

Last but not least, engage your audience. Social media for business is built on the concept of interaction of the user, which applies to Instagram Stories as well. There are many ways that this feature can be used for interactive purposes. For example, if a company posts/uploads an image, it may add a poll that viewers can vote on a particular image. While this may seem like a simple on the surface, but it adds a layer of interaction to an already interactive platform.
There are so many different ways to execute a story strategy and a range of different features to use at the end of the day–how you do all this depends on your business and customers. Consider testing several approaches, styles, and interactive elements over time to determine your brand’s effective formula.
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