Anamika Manhas
Aug 31, 2018 · 3 min read

What’s the hype with the Google Analytics ?

The most important part of digital marketing is Google Analytics tool. It helps you to know “Is your online business is going well?”.

You can monitor the effectiveness of your content, online marketing strategies, user experience and devices functionality. Are you still wondering what exactly Google Analytics does?
Here are the things you would love to know about this amazing tool:-
The vital role of Google analytics is that it helps you to observe the journey of your customer. If you are an e-commerce you should know that how amazing it is to work with. The best thing about this tool is that it is free to use.

You can overview all channels

It shows you all the data that helps you to bring traffic to your website. As shown in the above image, the traffic comes from:-

  • Organic Search
  • Social media
  • Direct Traffic
  • Referral Links
  • Email Marketing

You can monitor whether your marketing strategies are going well, Are your paid campaigns going in the right way? Is there any need to change the strategy? etc. You can even estimate the ROI of your business.

As it converts data into information

You can know who visited your website. Google Analytics collects all data from the website and converts it into the information. You can know about your customer interests. How much time he spends on your website, it provides information like how much average time a customer spends on your website.

You can track User Engagement

There are some important Engagements metrics of Google Analytics you should know about them:-

BOUNCE RATE:- It is the number of visitors who did not visit further from the first page of your website. If there is a higher bounce rate, you should be alert as it is a sign that you are doing something wrong with your website.

KISSmetrics made a great info-graphic sharing the average bounce rate for different industries tracked with Google Analytics.

Pages/Session — The average number of pages each visitor has viewed excluding the pages that have been bounced.

Average Session Duration — The average amount of time spent on the website by each visitor excluding bounced pages.

You can even track from which device your user is coming from.

You can detect, Is your site is mobile friendly? You can see from which platform your user is coming. You can compare which platform is better either the mobile version or a Desktop version by tracking a number of users coming. If there are fewer conversions than there can be a problem with the user experience of your site.

Google Analytics helps you to take the smart decisions :-

You can create reports related to marketing and traffic to your site. You can make financial reports coming from paid campaigns. It helps you to collect the information you want at that time.

Just go through this amazing blog once you are ready to start.

It helps to make your business decision smarter and helps you to grow your business. If you haven’t installed your Google analytics, What are you waiting for? download it today and make your business grow faster.

You can even complete your course to know more about Google analytics. It is a really great tool used to improve your website and business.

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