Blue Ocean Strategy is a masterclass & a national bestseller. The book is about creating a niche market to avoid cut-throat competition. One of the gems of today’s world this book can help you to beat the market & make it incompetent.
The book is divided into three parts
First Part: The book starts with a basic understanding of the blue ocean market & what all matrixes to be used while constructing one strategy. This part also explains various frameworks & tools to help you derive on the strategy. The author uses numerous case studies to prove points. The real-life examples are good enough to visualize how the framework perform.
Second Part: This part will help you to formalize the strategies. How to be different from the competitions. This part will help you to touch various pivots which are important & making this strategy work. There are different touch points which will impact the growth of the business & this part will help you with the same.
Third Part: This part is about execution. After the formulation of the strategy, it is important to execute the plans. The difficulty one has to face & how to overcome it is the final step of the process. The various methods one can use to motivate the employees are as essential as a formulation of the strategy.
Who Should Read This Book?
The person who is working in a competitive market should read this book without fail. The managers are constantly facing an uphill task of beating the competition & in this time; where the innovation is the key. This book can help you to set framework & rules to beat the competition regularly & constantly.
So, all the managers what are you waiting for grab your copy at the earliest & make the most of it.
I am a travel blogger who loves to read. You can check out my reading list at http://www.markmyadventure.com/book/