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Let us start on where this knowledge comes from.

I used to work as a growth hacker for Nimley, a company that took care of lead generation for its clients using its expertise in email copywriting.

I was in charge in B2B acquisition there, and of course, my primary acquisition channel was also cold emailing. It was an amazing position as any innovation found on my end could be implemented on our clients’ side to improve the product.

The biggest problem we kept running into was the spam filters as we kept getting awful open rates (sub 20%) after a few hundreds of email sent. …

We learnt in the first part how to host and securely distribute your static website with S3 and Cloudfront. The next natural step is then how to make that website not so dynamic anymore with a backend.

Usually building a backend from scratch can be painful to deploy and maintain, and in the past I would for sure have to delegate that task.

However, nowadays, you can do so with a few lines of code.

Thanks to AWS’s lambdas and the Serverless framework, you’ll be able to run a fully lightweight and functional backend with a few functions in no time. …

I used to love to pick up any CMS to launch and host a website.

As a growth hacker, its a valuable resource that allows you to test different ideas, landing pages etc.

With experience, I realized that Wordpress was not customizable enough anymore for me. Moreover it started to get on the expensive side and I felt like I didn’t get what I wanted for what I was paying.

That’s how this story came about, I needed a quick and easy solution to host potential tech product, where I can manage front and back end on a suite of services I am familiar with. …


Anas El Mhamdi

A growth hacker — I also blog on

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