Anastasia Butrym, Brand psychologistThe Sixth Sense of Fractal Branding in a Perfect StormWhat if your brand could unlock a hidden sense — a Sixth Sense — that creates profound emotional connections with your audience? As a…Oct 3Oct 3
Anastasia Butrym, Brand psychologistBrand Pitch Success: 5 BlueprintsA successful brand strategy goes beyond a brilliant narrative and cutting-edge ideas. It’s about mastering stakeholder dynamics and power…Jul 19Jul 19
Anastasia Butrym, Brand psychologistUnveiling Brand Essence: The Art of Colour Selection with ChatGPTIn today’s digital landscape, where brands compete for visibility, creating a distinctive identity is crucial. Brand essence is largely…Feb 291Feb 291
Anastasia Butrym, Brand psychologistGen Z’s brand preferences: The end of experience economy?In the ever-changing world of consumer behaviour, Generation Z is at the forefront, charting a new course in brand engagement. Moving away…Dec 29, 2023Dec 29, 2023
Anastasia Butrym, Brand psychologistArchetype Calendar 2024Next year offers a mosaic of holidays, events, premiers and anniversaries, each presenting a unique opportunity for different archetypes to…Dec 25, 2023Dec 25, 2023
Anastasia Butrym, Brand psychologistA Lover’s How: Sparking passion in the dull edges of daily lifeA Lover brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Dec 12, 2023Dec 12, 2023
Anastasia Butrym, Brand psychologistA Caregiver’s What: Empathy in a Self-Centred WorldA Caregiver brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 9, 2023Nov 9, 2023
Anastasia Butrym, Brand psychologistA Hero’s What: Confronting the Age of DystopiaA Hero brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 7, 2023Nov 7, 2023
Anastasia Butrym, Brand psychologistAn Everyman’s What: Unmasking Authenticity in the Age of DeepfakesAn Everyman brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 7, 2023Nov 7, 2023
Anastasia Butrym, Brand psychologistAn Innocent’s What: Answer to Modern Chaos and the Power of PurityAn Innocent brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 6, 2023Nov 6, 2023