Anastasia Butrym, Brand psychologistUnveiling Brand Essence: The Art of Colour Selection with ChatGPTIn today’s digital landscape, where brands compete for visibility, creating a distinctive identity is crucial. Brand essence is largely…4 min read·Feb 29, 2024--1--1
Anastasia Butrym, Brand psychologistGen Z’s brand preferences: The end of experience economy?In the ever-changing world of consumer behaviour, Generation Z is at the forefront, charting a new course in brand engagement. Moving away…5 min read·Dec 29, 2023----
Anastasia Butrym, Brand psychologistArchetype Calendar 2024Next year offers a mosaic of holidays, events, premiers and anniversaries, each presenting a unique opportunity for different archetypes to…5 min read·Dec 25, 2023----
Anastasia Butrym, Brand psychologistA Lover’s How: Sparking passion in the dull edges of daily lifeA Lover brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.13 min read·Dec 12, 2023----
Anastasia Butrym, Brand psychologistA Caregiver’s What: Empathy in a Self-Centred WorldA Caregiver brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.13 min read·Nov 9, 2023----
Anastasia Butrym, Brand psychologistA Hero’s What: Confronting the Age of DystopiaA Hero brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.11 min read·Nov 7, 2023----
Anastasia Butrym, Brand psychologistAn Everyman’s What: Unmasking Authenticity in the Age of DeepfakesAn Everyman brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.12 min read·Nov 7, 2023----
Anastasia Butrym, Brand psychologistAn Innocent’s What: Answer to Modern Chaos and the Power of PurityAn Innocent brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.12 min read·Nov 6, 2023----
Anastasia Butrym, Brand psychologistThe Brand Evolution through What, Why, and HowTransition framework to delve into your brand’s purpose, process, and performance5 min read·Oct 26, 2023--1--1
Anastasia Butrym, Brand psychologistLife as a Computer GameIn the digital era, many see life as the ultimate game. Like in video games, we’re born into a world, learn its rules, tackle challenges…9 min read·Oct 10, 2023--1--1