Anastasia Butrym, Brand psychologistBrand Pitch Success: 5 BlueprintsA successful brand strategy goes beyond a brilliant narrative and cutting-edge ideas. It’s about mastering stakeholder dynamics and power…Jul 19Jul 19
Anastasia Butrym, Brand psychologistUnveiling Brand Essence: The Art of Colour Selection with ChatGPTIn today’s digital landscape, where brands compete for visibility, creating a distinctive identity is crucial. Brand essence is largely…Feb 291Feb 291
Anastasia Butrym, Brand psychologistGen Z’s brand preferences: The end of experience economy?In the ever-changing world of consumer behaviour, Generation Z is at the forefront, charting a new course in brand engagement. Moving away…Dec 29, 2023Dec 29, 2023
Anastasia Butrym, Brand psychologistArchetype Calendar 2024Next year offers a mosaic of holidays, events, premiers and anniversaries, each presenting a unique opportunity for different archetypes to…Dec 25, 2023Dec 25, 2023
Anastasia Butrym, Brand psychologistA Lover’s How: Sparking passion in the dull edges of daily lifeA Lover brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Dec 12, 2023Dec 12, 2023
Anastasia Butrym, Brand psychologistA Caregiver’s What: Empathy in a Self-Centred WorldA Caregiver brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 9, 2023Nov 9, 2023
Anastasia Butrym, Brand psychologistA Hero’s What: Confronting the Age of DystopiaA Hero brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 7, 2023Nov 7, 2023
Anastasia Butrym, Brand psychologistAn Everyman’s What: Unmasking Authenticity in the Age of DeepfakesAn Everyman brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 7, 2023Nov 7, 2023
Anastasia Butrym, Brand psychologistAn Innocent’s What: Answer to Modern Chaos and the Power of PurityAn Innocent brand archetype profile: Brand strategy, Look & Feel, social media, virtual assistant, more.Nov 6, 2023Nov 6, 2023
Anastasia Butrym, Brand psychologistThe Brand Evolution through What, Why, and HowTransition framework to delve into your brand’s purpose, process, and performanceOct 26, 20231Oct 26, 20231