What’s a Buyer’s Journey?

The Framework

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Why Should I Care?

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Photo by Helloquence on Unsplash

The Buyer’s Journey Framework Breakdown

REALIZATION OF A PROBLEM

RESEARCHING SOLUTIONS

GATHERING INFORMATION ON PRODUCTS

MAKING A DECISION

How to Use the Buyer’s Journey in Content Marketing

STEP ONE: THINK ABOUT THE PEOPLE

STEP TWO: GET SOME DATA

STEP THREE: GET TO WRITING

STEP FOUR: SHARE IT WITH YOUR AUDIENCE

Now Get to It!

Content Marketer and Editor| Crafting literary glory from your daily scribbles.

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