Changes in the beauty market.

Nowadays many of us don’t want to apply 5 layers of foundation anymore to feel beautiful and self-confident. Instead we want to enhance our natural beauty and just be ourselves. We love seeing our skin glossy and healthy. And cosmetics brands are responding. In other words, demand creates its own supply. A large number of organic beauty brands are rising up, challenging the industry. Vitamin-rich oils, serums, lotions and soaps are becoming a “must-have” with quite a rapid speed. We are conscious now of which ingredients were used and how a product was tested. Therefore, we can be sure — the beauty market is changing!

As an example, the natural beauty market in Germany is the biggest in Europe. With almost 8 % market share, it is worth double the other European markets. German trade expert Elfriede Dambacher explains that the growth is based on the wide distribution and continuous demand. “Natural cosmetics have not exhausted their potential. Customers are well informed, can discern true natural cosmetics more easily and decide accordingly”- she says. On the second place in organic products demand is Scandinavia. Women from this region are famous not only for their minimalistic fashion style but also for a flawless skin. Using organic ingredients, Scandinavian skin-care is giving these already beautiful ladies a glowing and natural look!

However, some people are skeptical about the “organic movement. “I shop in Sephora, because my mom shopped in Sephora” Yes, it is sometimes hard to break the habit and go the alternative way, but keep in mind that inorganic items provide your skin not only with oil extracts, but also with bad synthetic ingredients.

“Organic oil is too expensive”- let me share with you why it might still be worth it. A typical product in a drug store would consist of water/aqua. Water is a solvent in a cosmetic product in which chemicals dissolve. But did you know that water is very attractive for different microorganisms — bacteria and fungi? Their entry and growth in personal care products is called microbial contamination. It can occur during the manufacturing process or during the use by consumers. Then we see such components as preservatives, emulsifiers, fragrance, texture improving chemicals — which leads to a very small space for organic oils, which are supposed to be a main skin nourishing component. On the other hand, an organic product is rich with pure ingredients. And the best part is that due to a higher concentration of good-to-my-skin components, you need to use much less of a product to achieve a visible change.

There’s no doubt, safety and health come first and the natural/organic industry is prospering. Therefore, let’s get out of the dark and start loving our skin.