If they explained your topic using the same words you wrote, chances are your words stuck with them—and that’s a good thing. Your messaging worked!
5 fun ways to test words
John Saito

One of the companies I worked at, we measured cognitive load of the copy in a similar way.

First, letting our users read the text. After they were done, we had a 2 minute small talk about the weather or something; after which asked to either tell us back what they remembered, or give a few key phrases that would be relevant to the copy.

I found this to be the best way to actually measure how clear and memorable the copy is.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.