Do you want the result bad enough that you’re willing to feel absurd, horrible, amazing, ridiculous, and stupid to get there?
Said Tim Ferriss, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”
Put most simply: when the why is strong enough, you’ll be willing to do any how. The clearer and bigger the why, the bolder the how. Hence, if you 10x your why, you’ll have insights about how to do things far more effectively than t…