The Biggest Reason to buy Apple’s Brand New iPhone SE ~ 2020

Anchit sharma
2 min readApr 21, 2020

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Apple recently announced its brand new iPhone SE (SE 2), and speculations are in the air regarding its popularity and sales amid Coronavirus Pandemic. However, we can’t deny the fact that iPhones are among the most sold products ever in history. But it also doesn’t mean that every iPhone that Apple sold did well. Some were disasters in terms of Apple sales figures, and some did ‘okayish’ in the sales figures.

Whereas, many industry experts believe that iPhone SE (SE 2) could do wonders. Because according to them, the last two years were not the happiest ones for Apple.Inc. They say, “Just after the launch of ‘iPhone X’ back in 2018, Apple focused on making expensive premium iPhones targeting audiences with high purchase capacity.” This lead to the declining demand for iPhones, resulting in ‘Poor Sales figures.’ Long story short, people, who were in the middle-class demographic, they were not able to afford the price range quoted by Apple, then!

So, now the question arises, “Why Apple brought iPhone SE again, and how it could be the savior for Apple?”

Well, while covering the upper price range market since 2018, Apple saw competition from Brands such as ‘One Plus’ and ‘Xiaomi,’ taking over the lower & mid-range of the smartphone market; Successfully.

Also, the declining demand for iPhones urged them to launch a brand new iPhone (iPhone SE-2) in this segment, competing and keeping brand value alive.

Now, coming to the Biggest Reason to buy Apple’s Brand New iPhone SE.

Then, it offers the best value for the buck!

How?

  • A13 Bionic chip,
  • Wireless charging,
  • Camera by Apple (among the best in the industry),
  • Possibly good battery life due to A13 Chipset,
  • And at last, the Price, “$399.”

“A budget smartphone by Apple for its consumers.”

So, now it’s up to you to decide whether you want to invest in iPhone SE 2020 model or another recently launched ‘One Plus 8?’

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