Andrea Leal YaghdjianSeeking escapism: Coca-Cola DreamworldCoca-cola Dreamworld is an interesting case study. The soda that promises to taste like dreams. But how will Dreamworld be promoted? The…Aug 15, 2022Aug 15, 2022
Andrea Leal YaghdjianQuick Considerations: Experiential MarketingThis article aims to provide a brief overview of Experiential Marketing and its immense potential. Let’s start with a good definition of…Jul 17, 2022Jul 17, 2022
Andrea Leal YaghdjianPsychology, Marketing and Consumption CultureHi! My name is Andrea and this is my first post here on Medium.com . Here is a bit about me and my ideas about what I want to do with this…Jul 11, 20222Jul 11, 20222