Andrew Frank

With technology, we can now form relationships with things that we weren’t previously able to communicate with. We can give a voice to inanimate objects. To stand out from the competition and truly connect with your customers, it has become more importa…

Second, it has helped me figure out how I need to sell the work I really want to do. Let’s face it: making small, reactive design tweaks to address short-term business needs isn’t always the most compelling work. It’s necessary, but not helpful for morale if I’m working on that 24/7. Using the impact lens has helped me realize that if I can speak to my non-design peers in an impact and outcome-focused way, I may be able to pitch projects that may not otherwise be prioritized by the business. I can translate the meaty and challenging design work I want to do into something others can buy into as well.