In digital product design, industry wide established paradigms are good (I assume most of us know this, but I think it is worth reminding). Users learn to expect certain behaviors, because they are used in so many places. Pull to refresh, swipe to dismiss, navigation patterns, even underlines for links. These are all style or interaction choices in a designers arsenal that a user, off the bat, would probably know how to use or what they stand for. This is good. It means that we are all collectively teaching users how to use digital products. We are all, in a way, in this together. Yeay! It does mean that your app might slightly resemble a different app, but that is ok. Jackets all look the same too, but hey, I’m pretty sure I know where my pockets are.