In my world and in the argument here truth and facts are the foundations of any good discussion. And as journalism should be the enhancer of public discussions about our society I strongly believe truth and facts to be a necessary ingredient in any reporting. But in order to make it relevant for an audience, people has to be able to relate to it. In that sense emotions are a great component to obtain trust. If the messenger is emotionally invested in her reporting it is much more likely that audience will feel the same way. And that is what matters in journalism. Engagement in order to create impact.