Andrew Bruce SmithWhat epidemiology can teach us about social mediaAdam Kurcharski’s book The Rules of Contagion was published on February 13th 2020 — the day China reported a 10-fold increase in…Apr 30, 2020Apr 30, 2020
Andrew Bruce SmithOptimism in the face of uncertainty — a mathematical justification“Before he decided to start Amazon.com, Jeff Bezos had a secure and well-paid position at the investment company D. E. Shaw & Co. in New…Apr 30, 2020Apr 30, 2020
Andrew Bruce SmithShould you pay to amplify earned media coverage? The implications for PR, social media and SEOIs there a case to be made for paying to amplify already earned media coverage?Feb 19, 2018Feb 19, 2018
Andrew Bruce SmithWhy is social media rubbish at driving website traffic?How often is “driving traffic to our website” cited as a goal for social media activity?Jul 6, 2016Jul 6, 2016
Andrew Bruce SmithHow to get a Google Analytics bot assistant for freeDo you use Google Analytics?Apr 11, 2016Apr 11, 2016
Andrew Bruce SmithThe great $127 billion digital advertising swindle (part 34)A great post appeared recently on Moz.com entitled: The Alleged $7.5 billion fraud in online advertising.Dec 3, 2015Dec 3, 2015
Andrew Bruce SmithStopping the swipe: the key goal of social media today?What do you think your key social media goals are?Dec 3, 2015Dec 3, 2015
Andrew Bruce SmithFarewell Social Media Traffic, It Was Nice Knowing YouGenerating relevant traffic to a website still remains one of the key goals of digital marketing. The basic channels of search (organic and…Nov 5, 2015Nov 5, 2015
Andrew Bruce SmithRanking by proxy: the hidden SEO value of great online press coverageThere is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.Aug 12, 2015Aug 12, 2015
Andrew Bruce SmithinIn Front Of Your NoseIs social media and digital advertising drowning in a sea of fakery?May 14, 2014May 14, 2014