Throughout my childhood and teenage years, I despised tradition. Every other holiday came with the pressure of getting together with relatives and checking all the boxes: excessive food, excessive conversation, and an unhealthy focus on other people’s opinions. It took me a while to break my reflex of immediately associating…

We’re living both the best and the worst of times for marketers. There have never been more data and tools to explore and use as we have today. Take a step back. Look at our current context. …

Imagine building a business you enjoy without setting goals and believing in motivation. Picture becoming an author and creating a great community without ever having a Facebook or LinkedIn account. Does it sound impossible? You may be inclined to think so Paul Jarvis is proof that it can be done. …

Like many others, me and imposter syndrome go way back. If you’re reading this, you most likely know what I’m talking about. The gnawing feeling that you’re out of place. The anxiety of not knowing whether you’re living up to expectations. The inability to say “thank you” to compliments and just take them in. These pop up even on the…

Almost 3 months ago, I changed jobs. After 3 years (that felt like 6 because they were so intensely wonderful), the opportunity to take on another role meant I had to face a difficult decision. I had to choose between: a job I loved and challenged me, in a team…

When I started working in content marketing, I can honestly say that I never anticipated the HUGE learning and growth opportunities that it came with. — I had always been the kind of marketer who wants to work at the thrilling and challenging intersection between communication, product, sales, and support. I enjoyed dipping my toes into all these waters and using insights from all of them to create rich experiences for customers around the world.

Today I woke up at 5:14 am. I did that not because I have some fine-tuned morning routine, not because my cat or neighbours woke me up or because I’d gone to sleep early. My body just decided that 5 am on a Saturday was the right time to get up. Had this happened over 6 months…

I wish I could be good enough of a writer to share how overwhelmingly wonderful The Power of Storytelling was this year. However, I am not. But I do take good notes, so bare with me. This may sound corny, but for me PoS (what a beautiful abbreviation, isn’t it?)…