…tunately not evolved at a similar pace. The gap between designers and engineers has only increased. Design teams can often struggle to reach a cadence that balances the creative process and cycles of continuous innovation. Quality suffers, the experience becomes less cohesive, and talented people spend an inordinate amount of time simply managing communication across disciplines.
By gathering knowledge, product designers arm themselves with deep insight. Thus, they’re confident in their actions because they know they’ve looked at every angle, and have come to a solution only after completing the necessary research.