How to tell your company’s story using a podcast

As business owners, telling your company’s story is very important. You want your message to be heard so you can sell more product or get more clients to use your service. Using a podcast is a great way to do this.

Audio is a very intimate medium. You are speaking one to one with your client or customers. While they are driving in their car, taking the bus or the train, working out at the gym or running in the morning. You are there with them speaking to them and sharing your ideas on how you can help them.

In order for you to reach your business goal of increasing your monthly and yearly profit, your ideal customer needs to be crystal clear on how you can uniquely solve their problem. How you say it will make the difference between hearing crickets or the cash register going cha ching.

To get started, you’ll need a list of ideas you want your customer to know about how you solve their problem. This is important because it will help you shape your message when putting the script together. The main emphasis here is to get ideas out about how you can help them in your own way.

In coming up with ideas for your podcast episodes keep things as simple as possible. You want to be apart of your customers lives. A helpful resource of information. Working at the Jamaica Information Service gave me an inside look at how you can inform people about the things of government.

Here is a simple system you can use to help tell your company’s story through podcasting.

  1. Create a template or framework for writing the episodes
  2. Decide on what type of information you want to share
  3. Choose a format to share the information
  4. Gather the information from someone inside or outside your company
  5. Record and repeat

Creating the template or framework will save you tons of time structuring your script. Basic information you find yourself retyping just save the outline with questions you plan to ask in a document and reuse reuse and reuse.

Deciding on what type of information you want to share is also important. This will shape your podcast’s brand. This is the type of information your listeners are looking out for each week. This can be tutorials, tips and tricks or a simple step by step explanation of a technical matter. The key thing is to be as helpful as possible.

Choosing the format to share is also important. Do you don’t have to talk for 30 minutes about legal issues or trying to explain how to keep rats out of your home. Some people might want to do that but if you’re intimidated by that sort of thing you can dramatize the information and turn your podcast into an audio drama. I find this format to be useful, your listeners can visualize themselves through one of your characters and the way they got their problem solved. Get creative and find something that works for you.

You can also do an interview with someone, You ask the question and your guest answers but you will spend less time talking.

If you have a lot to share break them over several episodes and do a link at the end letting listeners know to look out for the rest of the information next week. The frequency will help to build trust and over time convince them to buy from you.

Telling your company’s story through podcasting is more than just cramming everything in a 30 second ad. You have more time to share information that your potential, and current customers can use.

I hope this helps and get you thinking of some great ideas.

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