Andraz StalecThe decline of generic search and how to save your brandGeneric search is in rapid decline. Market leaders are taking over your generic keywords. If it hasn’t happened yet, it won’t be long…6 min read·Jan 19, 2018----
Andraz Stalec12 types of Google Search usersOn Google Search we can segment users according to two dimensions: which stage of the consumer decision journey they are in (Behavioural…5 min read·Sep 27, 2017----
Andraz StalecWhat do you do when your data tell you nothing?We love to say that we live in “a data-driven world”. Digital advertisers have hyped growth hacking, conversion optimization, data…5 min read·Aug 17, 2017----
Andraz StalecSix ways you’re incorrectly using Marketing AutomationAlthough one of the best tools in your toolbox, it is often used wrongly. We have created a list of ways companies are using their…6 min read·Jul 12, 2017----
Andraz Stalec6 pieces of remarketing advice from 6 Google Certified TrainersRetargeting users using Google AdWords, Facebook Ads or any other remarketing platform is nothing new. For years now advertisers have been…8 min read·Jul 4, 2017----
Andraz Stalec3 things that will redefine your digital focusMedia consumption patterns are shifting. TV is in decline, while digital, particularly mobile, is exploding. Nowadays digital devices…3 min read·Jun 19, 2017----
Andraz StalecAnswers to most important SEO questionsJudith Lewis is the founder of the DeCabbit Consultancy, which specialises in integrated digital marketing consultancy and execution…7 min read·Jun 14, 2017----
Andraz Stalec4 analytics mistakes you can learn from — without repeating themWeb analytics is not easy. Once you finish the technical implementation of the analytics tool and begin the data collection, your work has…6 min read·May 29, 2017----
Andraz StalecAnalytics data: why should we care?Robert is a Google Analytics specialist with a lot of experience in everything web related. He is able to give meaningful insights from a…7 min read·May 8, 2017----
Andraz StalecTracking Results in (not provided) WorldOn September 23, 2013, Google announced the use of secure sockets layer (SSL) encrypted search for all users. It was the beginning of the…4 min read·May 3, 2017----
